End-to-End Lead Generation Pipeline
14 interconnected workflows creating a single source of truth for all lead data.
Industry
Sales & B2B
Timeline
4 weeks
Key Metric
70% faster response time
Status
Live
The Challenge
A B2B sales team was managing leads across multiple disconnected platforms — Smartlead, Heyreach, Airtable, and a Supabase database. Data was constantly out of sync, leads fell through the cracks, and response times suffered.
- Lead data fragmented across 4+ platforms
- No single source of truth for pipeline status
- Manual data entry causing duplicates and errors
- Slow response times due to missed notifications
The Solution
We designed and built 14 interconnected n8n workflows that orchestrate the entire lead lifecycle across all platforms. A single source of truth database in Supabase handles deduplication, status tracking, and sync across all tools.
Technical Approach
Each workflow handles a specific sync scenario — inbound leads from Smartlead, LinkedIn responses from Heyreach, manual additions from Airtable. Edge cases like duplicate detection, status conflicts, and platform-specific data formats are all handled automatically.
Results
Lead response time
Data accuracy
Workflows
Key Takeaways
- Process mapping before automation was critical — without understanding all data flows first, the workflows would have missed edge cases
- n8n's ability to handle complex branching logic made it ideal for multi-platform orchestration
- A single source of truth database eliminates the root cause of data sync issues
Tech Stack
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